When it comes to investing in Google Adwords, betting on pay per click (PPC) becomes an important tool to have in your marketing strategy. By adding search campaigns on mobile and desktop devices, you have the opportunity to reach consumers wherever they go. People will see your ad and, if it is appealing to them, they will click on it. Although clicks cost money, they are an investment that, if done successfully and based on your goals, is redeemed in a conversion or a sale.
If you still do not decide on a strategy in Google Adwords, here are seven questions whose answers will help you to know if this strategy is right for your company.continue reading