Anyone who understands basic business and knows how to operate a computer can build a career in digital marketing.
Digital marketing is all about knowing your audience. If you understand, who is interested in your product, and where (platform) your audience is present, you are half way sorted. Once you know what kind of people you want to influence your agenda, you can create your content, design, campaigns accordingly.
Let's talk about the sectors of digital marketing
- Social Media Marketing: It includes advertising your product, on social media platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn and many more.
- Google Ads and PPC(Pay per click): It includes advertising campaigns on Google Search engine results, that helps to list your business on top/first page.
- Email Marketing: It includes promoting your business via emails to a targeted database, filtered by relevance.
- Search Engine Optimization (SEO): It includes optimization of your website as per Google search standards such that your website appears on top. This is a bit technical and will require more than just basic computers. It shall require skills in programming especially HTML.