Importance in the sense? Digital marketing as a term means using the Internet to promote your business. Many people confuse digital marketing with, which is not the case. Digital marketing is the overall marketing process on the Internet including PPC campaigns, old-time banner advertisements, email marketing, content marketing, general advertising, link building, social media marketing, and practically everything you do to market your business online.
What is the importance of digital marketing? The way the world is going, almost everything is going to be digital. Conventional media consumption is decreasing and even TVs these days are beaming digital content that can be completely controlled by the viewer. When the viewer begins to control the content, he or she tends to skip advertisements and other promotional content.
This is where the importance of digital marketing begins to manifest. You have to carry your digital marketing in such a manner that people just not skip it, but also engage with it.