As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products, and services. Todayand ‘Marketing’ both are becoming synonymous.
According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.
Digital Marketing Areas/Careers:
Digital marketing is a vast field with a variety of areas and segments such as Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more…To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize in a particular area of Digital Marketing. Yes, it is good to get a basic and general knowledge of all the areas encompassing digital marketing, but specialization in one or more fields is the need of the hour. ,