Search engine optimization is used to improve the natural rankings of your website in the organic search results. When you strictly follow SEO gauideline and search engine algorithms, search engines like Google will rank your website in the front of the search results, which brings large free traffic.
Compared with paid search, natural search engine optimization is more affordable but it is also much slower for getting a good position in SERPs. New websites may spend years to achieve a good result.
SEO tactics mainly fall into 2 groups – on-page optimization and off-page optimization. For on-page optimization that is performed on your website directly, you should pay attention to the keyword issues, URL structure, meta tags, sitemap, content quality, page loading speed, and many more factors that influence the placement of your website in SERPs.
In terms of off-page optimization, you need to lay emphasis on backlinks, such as increasing the number of quality back links, improving the quality of the links, and using the proper anchor text. In addition, you should also do social sharing, social bookmarking, and some more.