Getting backlinks – links from other websites to your business’s website – is the most effective way to improve your rankings. Not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high-quality backlinks.
What makes a backlink high quality is subjective, and every SEO consultant will have at least a slightly differing opinion on the topic, however, most would agree that a good quality backlink would be comprised of several of the factors listed below and that a backlink that ticks all of these boxes would be the perfect backlink.
It would be unrealistic to expect all of your backlinks to be perfect, and just because a backlink doesn’t meet all of these criteria it doesn’t make it low quality. If you can get a backlink to your business’s website that ticks at least a few of these boxes then it’s definitely worth having on your site’s link profile.