Every small business seems to hear the buzzword “social media” and treat it like a task on the “marketing things” checklist. Then they have an intern half-ass throw together a Facebook, Instagram, and LinkedIn page and post every so often.
The thing is, it depends on what industry your company is in and who your target is.
It’s cringeworthy to watch companies force “social” interaction and profiles in a way that doesn’t target their audience, is obviously a formality, and makes absolutely no sense for the brand.
Social Media Digital Marketing
Social media is a great way to do what all your content should do: solve their problem or provide answers to your target market’s questions.
You should turn everything you do into a useful resource geared towards the needs of your target client. That’s really how to become impactful on social media rather than just another awkward company profile.
The goal should always be to generate meaningful leads and this is the best way to do so.continue reading